AUSTRALIA
Eternity
JOHN SANDEMAN | DECEMBER 2ND, 2016
As Christmas approaches, journalists’ minds turn to religion, and not always positively as the Uniting Church has found out.
“JESUS WIPED” was the headline in Friday’s Daily Telegraph with the subhead proclaiming “Top Church Losing its Religion”.
The welfare agency once known as UnitingCare rebranded as “Uniting” about a year ago, dropping the church’s cross/dove/boat logo in favour of the plain word “Uniting”. It turns out that a letter to the Church’s NSW/ACT magazine Insights triggered the story.
“I came across a half page (Uniting) advertisement,” Reverend Meredith Williams (a Uniting Church minister) wrote. “Nowhere in the ad was the Uniting Church mentioned, nor even the word ‘church’ to be found.”
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