NEW MEXICO
Las Cruces Sun-News
Russell Contreras, The Associated Press May 2, 2016
ALBUQUERQUE – A state agency tasked with protecting New Mexico children is launching a campaign Monday with a new website and meetings around the state aimed at getting more parents involved in fighting child abuse.
Featuring slick commercials starring Albuquerque-born UFC fighter Carlos Condit and images of children from New Mexico’s Hispanic neighborhoods and American Indian Reservations, the “Pull Together” campaign seeks to engage parents and create a movement to transform the way residents see child abuse, Children, Youth and Families Department Secretary Monique Jacobson told The Associated Press.
“It’s a call to action to get us all to care about our kids,” Jacobson said. “But we want to do it in a way that’s going to inspire action and inspire actual change.”
New Mexico Catholic leaders on Monday held a news conference to express skepticism about the campaign.
Santa Fe Archbishop John Wester and Las Cruces Bishop Oscar Cantú said state resources should instead be placed toward expanding earlier childhood education and programs fighting poverty.
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