Pope Francis has chosen social media star Robert Barron for Los Angeles auxiliary bishop

UNITED STATES
Washington Post

By Sarah Pulliam Bailey July 21

Pope Francis has named Chicago priest Robert Barron one of three new assistant bishops of the Archdiocese of Los Angeles, a move some insiders are calling noteworthy because of his wide social media presence.

Barron is well known among church-going Catholics, since his video series on Catholicism is regularly shown in churches across the U.S. His appointment is both surprising and not surprising, said James Martin, editor at large of America magazine.

“It’s surprising because bishops aren’t normally people who are so media savvy,” Martin said. “But given his talent and profile, I thought this was just a matter of time.”

Barron’s films, books and YouTube clips have made him a “household name” in some Catholic Church circles, Catholic blogger Rocco Palmo writes. Barron said in a news release that his own appointment came as “an enormous surprise.”

“I think in the past, church leaders have not fully appreciated the potential of all forms of media, including social media,” Martin said. “Bob has a big presence on YouTube that very few bishops can match.”

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