Crux be a lady: Globe’s Catholic site aims at middle-aged female audience

UNITED STATES
Get Religion

Dawn Eden

“Covering all things Catholic” is the slogan for the Boston Globe’s new online venture, Crux. Judging by the look of it — especially at the moment it went live yesterday — “all things Catholic” translates largely to “all things we think a middle-aged Catholic woman would like to read.” The site is heavy on opinion. Even the front-page headlines are opinionated in the way that the editors seem to imagine is “edgy” for a 50-something female audience, i.e. “Muller: Nuns are still being bad” — though the headline on the actual article is more newsy (“Vatican’s doctrinal chief renews criticism of US nuns”).

The initial Crux page included Lisa Miller’s agony-aunt column “OMG” oddly placed at top right, next to John L. Allen Jr.’s feature “Hard questions we’re not asking Pope Francis.” In the middle of the page was an ad seeking entrants for a liberal women’s religious order, featuring a cheery-looking sister in her 60s wearing outdoorsy plainclothes. Buried toward the bottom of the page, almost as an afterthought, was a sports article, as though some editor felt a bone should be thrown to male visitors.

As I write, the page’s layout has shifted somewhat: Miller’s column is now buried, but the overall feel of the page is still directed to Catholic women of a certain age (i.e. my age). In the top-right spot now is Margery Eagan’s “On Spirituality” column, the title of which suggests a desire to reach the Oprah-style “spiritual but not religious” crowd.

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