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	Seminar Speeches Given by Gustavo Arellano: The Latinization of Art & Culture in America wkconline.org October 22, 2005 http://www.wkconline.org/index.php/seminars/archive/?seminarid=94 University of Southern California/In partnership with USC Annenberg School for Communication Los Angeles, California Responding to the new Latino majority in many American cities and towns, the Western Knight Center and the USC Annenberg School for Communication sponsored this week-long seminar designed to help journalists target, respond to and report on its changing audience through coverage of arts and culture. Built on the premise that the arts are often where the least comfortable of topics are first thrust into public view, issues covered included: The common understandings and misunderstandings made by the media about Latino artists and their art. How the demographic shift toward a Latino majority affects the meaning and expression of today's American arts and culture. Finding and telling stories that go beyond the usual. The influence of the emerging artists on the social and the political as well as the cultural fabric of a community. Applications for the 20 fellowships were accepted from arts & entertainment journalists, working at print, broadcast and online news organizations. Fellows were introduced to some of the nation's leading musicians, authors, filmmakers, painters, playwrights, scholars, professional broadcast and print journalists, who shared their ideas for successful and compelling coverage of Latino art and culture. The competively-selected fellows explored America's thorniest debate about race, looking at the past, present and future of -- particularly Mexican -- contributions to the arts and culture of the U.S.
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