Vatican Hires Fox's Greg Burke to Help Shape Media Message

By Nicole Winfield, Victor L. Simpson
MSNBC
June 23, 2012

http://www.msnbc.msn.com/id/47933125/ns/world_news-europe/#.T-aw7fUflER

The Vatican has brought in the Fox News correspondent in Rome to help improve its communications strategy as it tries to cope with years of communications blunders and one of its most serious scandals in decades, The Associated Press learned Saturday.

Greg Burke, 52, will leave Fox to become a senior communications adviser in the Vatican's secretariat of state, the Vatican and Burke told the AP.

"I'm a bit nervous but very excited. Let's just say it's a challenge," Burke said in a phone interview.

He defined his job, which he said he had been offered twice before, as: "You're shaping the message, you're molding the message, and you're trying to make sure everyone remains on-message. And that's tough."

The Vatican spokesman, the Rev. Federico Lombardi, confirmed the move to the AP, saying Burke will help integrate communications issues within the Vatican's top administrative office, the secretariat of state, and will help handle its relations with the Holy See press office and other Vatican communications offices.

Greg Burke is shown in a 2007 photo by Fox News.

Burke, a native of St. Louis, Missouri, is a member of the conservative Opus Dei movement. Pope John Paul II's longtime spokesman, Joaquin Navarro-Valls, was also a member of Opus Dei.

The Vatican has been bedeviled by communications blunders ever since Pope Benedict XVI's 2005 election, and is currently dealing with a scandal over Vatican documents that were leaked to Italian journalists. While the scandal is serious — Benedict himself convened a special meeting of cardinals Saturday to try to cope with it — the Vatican's communications problems long predate it.

Benedict's now-infamous speech about Muslims and violence, his 2009 decision to rehabilitate a schismatic bishop who denied the Holocaust, and the Vatican's response to the 2010 explosion of the sex abuse scandal are just a few of the blunders that have tarnished Benedict's papacy.

Even the Vatican's response to the leaks from within the Vatican of sensitive papal documents hasn't involved a terribly sophisticated public relations strategy. Just last week the Vatican No. 2, Cardinal Tarcisio Bertone, blamed the media and the devil for fueling the scandal and accused journalists of "pretending to be Dan Brown."

Brown wrote "The Da Vinci Code," the best-selling fictional account that portrayed Opus Dei — of which Bertone's new communications adviser is a member — as being at the root of an international Catholic conspiracy.

Burke acknowledged the task ahead but said that after turning down the Vatican twice before, he went with his gut and accepted the third time around. "This is an opportunity and challenge that I'm not going to get again," he said.

He said he didn't know what, if any, role his membership in Opus Dei played. Opus is greatly in favor in the Vatican these days, particularly as other new religious movements such as the Legion of Christ have lost credibility with their own problems. Currently, for example, the cardinal who is heading the Vatican's internal investigation into the leaks of documents is the Opus Dei prelate, Cardinal Julian Herranz.

"I'm an old-fashioned Midwestern Catholic whose mother went to Mass every day," Burke said. "Am I being hired because I'm in Opus Dei?" he asked. "It might come into play." But he noted he was also in Opus when he was hired by Time and Fox.

Burke has been a Fox correspondent since he joined the conservative U.S. network in 2001. He was the Time magazine correspondent in Rome for a decade before that. At Fox, he led the network's coverage of the death of John Paul and election of Benedict, and has covered the papacy since then, traveling with the pope around the globe. But he has also used Rome as a base for non-Vatican reporting, including several stints in the Middle East during the last intifada, labor law protests in France and the terrorist attacks in London and Madrid.

He is a graduate of Columbia University's School of Journalism.