Robert L. Peters
June 7, 2011
http://www.robertlpeters.com/news/allnews/when-a-logo-becomes-unfortunate/
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This is the "award-winning" logo designed for the Catholic Church's Archdiocesan Youth Commission by Gerry Kano in 1974.
Perhaps the 1970s really were simpler, gentler, more innocent times (?)… and it can happen that designers at times "get too close" to their own work to "see the bigger picture"—yet it seems hard to believe that no one in the decision-making and client-side approval process saw just how badly this could be interpreted.
Steven Heller offered some astute comments on this design in an AIGA article (from 2009): "On some occasions, logos are more than marks of failure or malfeasance; sometimes they unintentionally illustrate the foibles or folly of a company or institution all too vividly… the unfortunate pictorial relationship between the priest and the child, given our collective awareness… suggests a much too ironic interpretation. It's a challenge to see what this positive/negative image once suggested, a guardian protecting the innocent, since the benevolence of its subject is no longer black and white. When a good design signifies bad deeds, the result is, well, a really unfortunate logo."
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