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	I'm Sorry but an Apology Was What We All Expected By Mary Ann Sieghart The Times [United Kingdom] April 27, 2007 http://www.timesonline.co.uk/tol/comment/columnists/mary_ann_sieghart/article1711830.ece Turn on the Today programme, and most days you will hear some stonewalling corporate affairs sap, who has undergone "media training" and been told to stick to his script no matter what. It always makes me splutter into my coffee. Asked to defend the leaking of an oil pipeline, he will say: "The important thing is that best-practice policies are in place to ensure that clean-up procedures are strictly adhered to, and we at Polluting Petroleum want to assure you that we have the best interests of local people at heart." Translation: they're covered in oil and their crops are ruined, but I don't suppose many of them have shares in PP or will make a fuss at the AGM. As long as we get through today, we'll be OK. You might expect such flannelling from business people and politicians. But from the Church of England? Surely not. Yet yesterday produced the worst splutterfest ever. The hapless spokeswoman was the Rev Pearl Luxon. She had been put up by the Church to talk about its role in failing to prevent a paedophile choirmaster, Peter Halliday, from abusing children. As one of the victims said: "When your first sexual experience is of a 40-year-old man forcing himself on you, it's pretty horrific." But the Church told neither the police nor social services and simply asked Halliday to leave. Was Mrs Luxon, who is in charge of child protection at the C of E, contrite? Not a bit of it. Her first sin was to say that she could not comment on the case at all. "Why?" asked John Humphrys. "This is not a live case. The man has admitted his guilt and will be sentenced today. It is incumbent upon you to comment on this case, surely?" "No, I cannot comment on this particular case," intoned the robot again. No reason. All she would say, time and time again, was that the Church had "robust policies in place" to deal with child abuse. When Humphrys tried to make her acknowledge that things had gone very badly wrong over Halliday, her answer was so unsatisfactory that it deserves printing in full: "These matters are always reviewed after they occur and we learn from our mistakes and our good practice is improved at all stages when these matters are looked at. Robust policies are improved through learning from the past and from following the guidance and good practice that happens now." Aaargh! Does this woman have no shame? Has she stopped to think about the consequences of the Church's actions, or rather inactions? Presumably not, as she displayed not a shred of regret, let alone apology. If I were offering her media training, I would advise her to say: "We are desperately sorry that this occurred. We got it badly wrong. We apologise to the victims and will make sure that it never happens again." It's not that hard, is it?
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