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Boston Cardinal's Podcasts Another First MarketVOX [Boston MA] December 26, 2006 http://www.marketingvox.com/archives/2006/12/26/boston-cardinals-podcasts-another-first/
Boston's Cardinal Sean O'Malley, leader of the fourth-largest U.S. Roman Catholic diocese, is the first of 186 cardinals worldwide to launch a podcast, reports Reuters. In September, O'Malley became the first U.S. cardinal to launch a blog. Cardinal Sean's first video podcast, delivered on Christmas Eve - in English, Spanish and Portuguese - is hosted on iCatholic.com and can be played on demand. Downloadable video podcasts will be available in January. The site features other videos on demand and streams Catholic TV. The Boston Archdiocese has relied on the web in part to help repair its reputation after a pedophile-priest scandal in 2002. O'Malley, a member of the Capuchin order, was appointed to head the Boston archdiocese in 2003. Last month, the archdiocese launched an intranet that links the cardinal with some 800 Catholic priests in Massachusetts. Related arteicles: Blog Habit Tempts Boston Cardinal Desperate Catholics Turn to Online Rent-A-Priests Benedict XVI.com Not New Pope's Domain Ads Rejected by Nets, Church Turns to Blog Ads Successful Christian Viral Promotion Basis of New Agency |
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